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You WILL lose! - March 2025 (#58)

Happy recovery from the dreaded daylight savings switchover friends. Your dude Brent really hates the whole daylight savings thing. Why? Because small childrens’ internal clocks do not change quite as fast as all the other clocks in my house lol. Sayonara sleep…

Speaking of things I hate, I just got off the phone with a dear old friend who told me about a business opportunity he was about to invest in… And I really hope I talked him out of it… After us speaking for a while I told him I was going to put our discussion into a post, as I thought the principles discussed were of PARAMOUNT importance.

Money

So this dear friend of mine, lets call him Handsome Dan (I’m straight, but the man is beautiful OK), reached out because he had a business opportunity for me. Told me he was also going to invest in said business opportunity himself. For reference of what we’ll discuss later, handsome Dan is a friggen WIZARD with consumer products and operations type stuff. He even does product consulting for some very famous types (trust me, you’ve heard of ‘em).

He got approached by a Real Estate investor guy, who’s a mutual acquaintance, to invest in… a marketing company. A marketing company with a unique structure started by some overseas guy. The numbers all sounded great, Handsome Dan said, make your money back the first year, he said. I HATED all of that. Why?…

Because Handsome Dan is NOT a marketer, the mutual acquaintance is not a marketer, and I am a GARBAGE marketer. Marketing, like most any line of business, is NOT EASY to be successful in! In my estimation, neither of these guys had enough background in marketing to know if this marketing company stood any chance of making a dime. It was putting a lot of trust in unknowns… I HATE THAT. For all I know it could be 100% legit, and not at all scammy… but I personally SUCK at marketing and don’t know enough about any of it to really know if any of it actually works… SO IM OUT!!! I don’t want to compete in an arena that I have no advantage!!!

Handsome Dan has created a good little nest egg for himself and wanted to invest part of it in this marketing business. I told him BAD IDEA. YOU have some amazing things going on yourself and YOU should Invest in YOU and your own projects that you have knowledge and competency in. NO ONE is going to work as hard with your money as you would and YOU should take that money and back yourself!

That is true for virtually anyone, IF you are a diligent, decently smart, and hard working person. I’d advise anyone to ONLY invest with others if you A) DO NOT have the time or desire to invest in yourself. Or B) the investment will help you learn to do it yourself! It somewhat pains me to say this… as this is coming from a guy who raises money from others as part of his Real Estate investments! But its true! Investing in yourself and what you know will virtually always provide the best return. When you go off and try your hand at something you’ve got very limited experience in you will ultimately be competing against someone who has all the experience… guess what… you WILL LOSE!!!

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Motivation

The best investment you can make is an investment in yourself.

-Warren Buffet

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